Beginner · A1 Understand the business first · Session 4

The one-page brand brief

After this hour you can

Write the brief once and stop re-explaining the business to the model.

What exists at the end

A brief pasted into a Project and used from here on

60 minutes

15 min explain · 40 min practice · 5 min wrap

Every session is one hour and ends with something real. If nothing exists at minute sixty, the session was scoped wrong.

This session's material is still being written

Sessions are written one at a time, as they are needed. What the hour is for and what you leave with is above — the brief and the practice steps land later.

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